Changing the fashion world by unique style — Nidhi Kudra Khurana

Nidhi Kurda Khurana, who was born and brought up in Nagpur, came to the city of dreams, Mumbai for a leisure time for herself but the constellations had something else lined up for her. Her sister who was a stylist intern in Bombay, she started helping and got involved into the industry and today it has been 15years of her inside the industry, starting the journey in the year 2007. The initial struggle was to establish a presence in a massive, well-grown and well settled city like Mumbai while coming from a small town like Nagpur.

Anuki was started by Nidhi with the support of her sister, Anuradha. It took motion with the idea of creating clothing which is comforting for the consumer but also the nature. A well maintained balance between the both, putting a smile on the face of the clients and keeping the nature green and pollution free while providing valid support to the people growing this cotton. Anuki took a good concern on the factors on current interest; minimalism and sustainability, putting love and concern into every product they produce making their products simple yet classy and using only organic fabric ending up maximalizing the support towards the farmers and heading towards a greener future. Their clothing style brings out the old TV culture, reviving the evergreen dresses and revitalizing it to the public in current days. The idea of “Dream and go for it” is what kept Nidhi working for her work during the hard times, when organic fabric and sustainability was not considered a norm, caring for the planet towards a greener future when nobody did.

They started out with Mouni Roy as their brand ambassador. Instagram ID — @nidhikurda